Lucy Choi Summer Holiday Collection


A few weeks ago we had the pleasure of meeting with the mother and designer herself, Lucy Choi. She invited us around her boutique in London. We couldn’t help but to browse through there summer 2018 collection, lots of colours, designs and budget to suit all pockets.

We choose our top 5 favourite summer shoes, be it for the school run, summer party or summer holiday destination. We have it all covered.

For those who do not know, Lucy Choi  launched in 2012 and has since become a highly successful and sought-after shoe brand. Sold in the UK and internationally, it is admired by many, including a large celebrity following that boasts Darcey Bussell, Suranne Jones, Cheryl, Millie Macintosh, Jodie Kidd, Daisy Lowe and Joanna Lumley amongst others in its fanbase. International models Winnie Harlow, Tracy Baldwin and Alessandra Ambrosio are also supporters. The brand has also featured in Vogue, Hello, Grazia, Tatler and many other leading publications.

Thanks to Lucy’s family shoe dynasty and taking her inspiration from Uncle Jimmy Choo, this label benefits from Lucy’s in-depth knowledge of the shoe industry, with Lucy having worked in the business for almost 25 years. Lucy also combines her unique heritage, her fashion credentials and design expertise with the commercial experience she gained from having previously worked in the City.

She identified the need for affordable yet luxury footwear that can be worn day and night without compromising what Lucy calls the 3Cs – Comfort, Craftmanship, and Character. We couldn’t agree more to this.

We share with you some of our favourite picks for the Summer, it was really hard to choose from the wide collection available at the Lucy Choi London Boutique.


  1. Gateaux Black Suede Leather

The Gateaux sandals are sure to make the simplest of outfits stand out with exquiste detailing on the upper resembling bon bons. These sandals can take you from beach front boulevard to the beach bar looking glamorous. The soft suede makes these sandals an easy and comfortable wear whilst still looking beautiful. The Gateaux is your new essential sandal for the Spring Summer season.


2. Eclair Platino Leather

If there is a shoe to rely on this season, the Eclair is the one. From cropped jeans to springs must have midis, these metallic mules go with just about anything. These slip on shoes with pearl detail are beautifully crafted in exquisite metallic leather.


Channel your inner bond-girl in these golden heels that will be gleaming trophies in your wardrobe, ready to wear for any glamorous occasion. The contrasting mirrored gold finish and clear perspex detail creates a sexy silhouette and the sky-high heel elongates your legs. So be bold and stand out from the crowd. The Kidd, we kid you not, is a winning stiletto with sass and style.

4. Tutti Fruitti

Need a splash of colour to go with your outfit? This was definitely my favourite. A flat shoe thats both quirky and comfortable? Look no further than the Tutti Fruitti! A flat shoe with a big personality, the Tutti Frutti will compliment any outfit with a dash of fun. A fantastic addition to your Lucy Choi London wardrobe.

5. Bakewell Cherry Leather

The Bakewell heels are the ultimate playful shoe to add that touch of fun to your outfit. This White and Cherry print leather shoe will be sure to make you feel you are in for a day of sweet success.


Make sure to join us for our VIM (very important mum) shopping event on 5th of June. RSVP here to be on our guest list.