MILLIONS OF BRITISH SHOPPERS KICK THE FAST FASHION HABIT UNDER LOCKDOWN
Do you think your shopping habits have changed for good now that lockdown restricted you going to shops? Over a quarter of women haven’t bought new clothes since lockdown began.
New research from charity Oxfam has found over half of women have scaled down their fast fashion purchases since lockdown began. Fast fashion has been a topic recently and now that women have had to make do more with what they have at home will this change shopping habits for good?
The survey of British women aged 18 to 55 revealed more than one in three didn’t buy any clothes in lockdown. This means almost 6 million shoppers stopped spending on fashion altogether, choosing instead to explore their existing wardrobes. Before lockdown, the survey suggests that women from London bought on average eleven new garments a month.
Oxfam hopes that changes in shopping habits during lockdown would help to accelerate the trend towards ethical shopping, which was already underway before the pandemic hit.
When asked why they bought less clothes, the survey found not needing to buy new clothes and a change in income top the list when it comes to purchases being scaled back.
Oxfam is releasing the snapshot of consumer habits under lockdown as it opens the second wave of shops, with 150 more shops due to open across the country this week, all full of second hand and sustainable gems.
Strictly Come Dancing pro and sustainable fashion champion Katya Jones said: “Eleven months ago, I set myself a challenge to not buy any new clothes for a year. So, I’ve spent all this time including the lockdown wearing what I already have. In fact, I’ve been wearing my grandmother’s dresses which are 50 years old but were made to last and still look good. And it seems I’m not alone, it’s been lovely to see other people give it a go. There’s real satisfaction in being part of that.”
I think we can all agree that joggers and comfy clothes have been the outfit of lockdown style and 14% even admitted they stay in their pyjamas every day.
Keeping staff, volunteers, and customers safe from Covid-19 is Oxfam’s priority. So, in addition to masks and gloves for staff, screens at tills, readily available hand sanitiser, frequent cleaning and closed changing rooms in all stores, customers at the Oxfam Superstore in Oxford and Didsbury shop in Manchester will have handwashing stations. These innovative wash stations are used by the charity in refugee camps to protect people from disease. The charity plans to install more hand washing units at stores in the coming months.
To visit the Oxfam Online Shop, please visit: oxfam.org.uk/shop