Making healthy eating fun

Rachel Slinger, founder of Eat2Treat shares her inspiration for her exciting children’s lunchbox she has launched just in time for back to school!

healthy eating

Becoming a mum to Jack last summer was a wonderful experience, but the early days of motherhood came as a bit of a shock and I missed the sense of achievement that my fast-paced career in Finance had brought.


A trip to the park one day with my three year old niece changed that though. Seeing how the lovingly (and healthily) prepared lunch we’d been given turned into a battle because the first thing she saw was the two chocolates provided as a ‘treat’ for after the healthy food had been eaten, gave me the idea of ‘hiding the delights’ until the main food is eaten.  So, within a few hours, Eat2Treat was born!


Food influences how our children feel, behave, develop and ultimately how healthy they become as individuals. Ensuring our children have a healthy lifestyle starts with them eating properly and with children consuming an average of one-third to one-half of their daily calorific intake from their lunch, it’s a great place to start!

As parents, we spend huge amounts of time planning and preparing healthy, well-balanced and nutritious lunches for our children. The sad fact is that many of these carefully crafted lunches come back as a load of uneaten leftovers, or even worse end up in the rubbish bin!

Treatboxes incentivise children to actually consume the healthy balanced lunches that parents have so lovingly prepared for them. Treatboxes are sectioned for variety and portion control with a ‘secret’ bottom layer containing the ‘treats’ which is only revealed once the first layer has been finished, supporting the golden rule that ‘if you eat your dinner you can have your pudding’.

healthy eating

From talking to other mums it became clear that in reality non-food items are now widely used as rewards. The Treatbox uses the collection of stars as an incentive to work towards a non-food related reward. The stars are magnetic and are inserted onto the lid of the lunchbox, which acts as a reward chart, so the child can easily track and monitor their progress.

Non-food rewards magnets that come with our lunchbox currently consist of: activity time; park time; a new toy; a new magazine; a new pack of stickers; tablet time; TV time; cuddle time and story time. We even have a blank reward magnet for you to customise with a white board pen, should your reward be different to our standard rewards magnets.

healthy eating

Rewards can be used as positive reinforcement for modifying negative behaviours. Rewarding is a concept that children are very familiar with and one which is successfully used throughout parenting and the classroom with positive results.

Children don’t have to even open the lunchbox to see how fun and interactive it is. The array of magnets that sit on the lid enable both customisation of the box and act as a reward style game! You can purchase our allergy stickers and alphabet letters to add your child’s name and dietary requirements to the magnetic lid.

We will also be releasing new illustrated incentive packs for the top of the lunchbox, which will be sold separately, allowing you to easily update the box for the latest ‘trends’. This coupled with its durability means our lunchbox is to last throughout childhood, rather than just until your child gets bored of the lunchbox design.

For every purchase of a Treatbox through our website we will donate 55p to The Nourish the Children Initiative. Each 55p donation buys a child one days worth of VitaMeal, which contains the right amount of calories, key nutrients and vitamins that a malnourished child needs to grow and develop.

Personally, I know that leaving the security of a hard earned and successful career is risky, but this will allow me more time to be mumand I’m hoping to achieve something for myself that is bigger than just me reporting numbers and that leaves a lasting impression. I would love to change children’s eating habits for the better using fun!

This article is sponsored by Eat to Treat, check their website for more information.