Lucy Choi London | Free VIP Shopping Event

Lucy Choi Exclusive Summer VIP event with Kensington Mums

Kensington Mums are thrilled to invite you to the exclusive champagne & shoes event with the legendary Lucy Choi London, niece of Jimmy Choo.

Get to meet Lucy Choi herself and mingle with other like-minded Mums as we are all gearing up to the summer holidays.

The designer Lucy Choi who is a local Kensington Mum of two will be sharing her brand’s story and what inspired her with her with the creation of the 2018 spring summer shoe collection.  Lucy designs every shoe in the Lucy Choi London collection to be unique and playful, to reflect the many different personalities and tastes of women today.  You will gain styling advice covering various looks for work, party and the summer holidays for the busy Mum on the go.

Enjoy a VIP shopping & shopping guide with artisan du chocolat truffles. There will also be hair braiding provided by MissBeez.

Join us in a glass of champagne, create some fashion networking and enjoy the summer 2018 collection VIP Prices on selected shoes for you. This is your chance to meet the designer, and entrepreneur who created a name for herself.

We are honoured to join hands with Lucy Choí London to invite you to this summer event supporting  The Kensington and Chelsea Foundation. You really don’t want to miss it and we are so looking forward to seeing you!

We hope to see you many of you there, please note limited places are available.

Date: 5th June 2018

Time: 6pm-8pm

To Get On Our VIP List Please RSVP here.

Address: Lucy Choi London, 18 Connaught Street. W2 2AF


About Lucy Choi London

Born from the creative mind of Lucy Choi, Lucy Choi London pioneers the next generation of luxury footwear. It was launched in 2012 and has since become a highly successful and sought-after shoe brand. Sold in the UK and internationally, it is admired by many, including a large celebrity following that boasts Darcey Bussell, Suranne Jones, Cheryl, Millie Macintosh, Jodie Kidd, Daisy Lowe and Joanna Lumley amongst others in its fanbase. International models Winnie Harlow, Tracy Baldwin and Alessandra Ambrosio are also supporters. The brand has also featured in Vogue, Hello, Grazia, Tatler and many other leading publications.

Thanks to Lucy’s family shoe dynasty and taking her inspiration from Uncle Jimmy Choo, this label benefits from Lucy’s in-depth knowledge of the shoe industry, with Lucy having worked in the business for almost 25 years. Lucy also combines her unique heritage, her fashion credentials and design expertise with the commercial experience she gained from having previously worked in the City.

When working in the City, with multiple shoes under her desk and in her handbag to cater for days spent at Board meetings, working lunches and evening events, Lucy spotted a gap in the shoe industry. She identified the need for affordable yet luxury footwear that can be worn day and night without compromising what Lucy calls the 3Cs – Comfort, Craftmanship, and Character.

At the heart of the Lucy Choi London brand, the ‘Rock ’n’ Royal’ theme embodies Lucy’s vision. Inspired by the two Kates, the edgy and iconic Kate Moss and the elegant and classic Kate Middleton, Lucy creates diverse collections which suit all generations of women for all occasions. The brand epitomises innovation and individuality with the eclectic use of luxurious fabrics and striking colours combined with an explosive mix of finishes including leathers, suedes, silks, satins, snake prints, vintage lace and glitters. Shoes come in an array of toe shapes and heel heights including mid and high heels, boots, wedges, sandals and flats. Quality is assured through Lucy’s long-standing relationships with trusted suppliers in Italy, Spain and Asia. Each are committed to producing a carefully crafted silhouette for every individual shoe that is made.


About The Kensington & Chelsea Foundation

The Kensington & Chelsea Foundation raises vital support to help disadvantaged local people through raising funds in charities which provide a lifeline to local people. We tackle the inequalities faced by many local people including loneliness, child poverty and unemployment through raising resources which we invest in local charities. For more information visit

Please note this event is exclusively for our members, so if you are not yet one, please subscribe here. We have limited places available and advise you to book your places early.