With superpowers footwear range and workouts
ASICS and Disney inspire families and friends to get moving with limited edition footwear range, superpower workout videos and ‘24-Hour Challenge’
With the highly anticipated release of Disney•Pixar’s Incredibles 2 hitting UK cinemas on Friday 13th July, ASICS and Disney have teamed up to create a range of Incredibles inspired activities and products.
Disney’s ’24-Hour Challenge’ is a free, family-friendly challenge that can be done anywhere at any time throughout the summer. In teams, families and friends are encouraged to clock up 24-hours of physical activity between the 3rd June and 9th September 2018.
According to recent studies, half of Britons will be obese by the year 2045 if current trends continue. More worryingly, in some parts of the UK, more than fifty percent of children are overweight by the time they leave primary school. The challenge looks to combat the population’s sedentary way of living, building upon ASICS’s global ‘I Move Me’ campaign which looks to get people fit and active and Disney’s ‘Healthily Ever After Initiative’ that was launched in 2016.
The challenge features 24 fun, active ‘missions’, such as the Super Dance Off with Elastigirl, Dash’s Daring Dash, and the Incredi-Crawl and has been created for teams of families and friends to complete over the summer; all inspired by the Parr family’s superpower skills as featured in the new Disney•Pixar Incredibles 2 film.
Fans will be able to rock the ’Super’ look with an exclusive range of five limited edition Disney•Pixar Incredibles 2 x ASICS footwear – inspired by the iconic abilities and styles of each character. From Mr. Incredible and Dash to Frozone and Edna Mode, each model is unique and will incorporate features like the heroes’ masks and special shoe boxes.
As well as moving together and taking on the challenge, participants will also be able to raise money to support UNICEF UK’s work with 100 per cent of money pledged through the challenge reaching UNICEF UK to help build a better world for children.
Families and friends can create teams of up to 10 people and set-up their own 24-Hour Challenge page via www.24HourChallenge.com. Five ASICS FrontRunners – the brand’s ambassadors of movement – feature in five (60 second) superpower workout videos designed to encourage families to get active together.
From mid-July, ASICS will also offer ‘Incredible Workout Classes’ in flagship stores. Taking place in the community spaces within London’s Oxford Street location, Amsterdam, Brussels, Berlin, Cologne and Vienna – freelance fitness instructors will host complimentary family sports classes on Wednesday and Saturday afternoons.
The Disney•Pixar Incredibles 2 x ASICS footwear collection will be available in all ASICS stores and on ASICS.com from 1st July 2018.