Weetabix Protein Youth Challenge goes VIRTUAL

We love this exciting virtual run challenge from Asics and Weetabix Protein.

Asics London 10k and Weetabix Protein are inviting families to take part in their virtual running initiative ‘The Weetabix Protein Youth Challenge’

The ASICS London 10 k was due to take place on Sunday July 5th but due to the  Covid – 19 pandemic they are now inviting children under 16 and their families to participate virtually.

To take part runners are asked to complete a recommended minimum of 1km per week across a 10 week period starting from May 25th.

Those who would prefer to stay active at home, can join virtual weekly family fitness sessions led by celebrity fitness trainer, Faisal Abdalla aka Mr PMA.

Entry is completely free of charge and once completed the participants will receive an exclusive Weetabix Protein ASICS finisher t-shirt and medal!


For every runner that signs up to take on the challenge, Weetabix Protein will donate one Weetabix ‘On The Go’ Protein breakfast drink to FareShare so they can make a difference before getting to the ‘start line’.

To keep participants motivated throughout the challenge, an additional bottle will be donated for every kilometre or family fitness session completed during the Weetabix Protein Youth Challenge (up to 20,000 units).


Weetabix Protein Youth Challenge registration is now open. 

Registration for all participants must be completed by a parent or guardian.

Event information: VIRGINSPORT.COM/YOUTH