New Launch for Mum Cool hunters

Beyond Tot is a new London based online shop which sells a curated selection of previous seasons clothes and accessories for babies and children in a range of designs and styles from eco chic to heritage. Both children and adults will love these fashion finds from all over the world with coveted and much loved brands such as the Dutch: Sproeut and Sprout, French: Bonheur Du Jour and Swedish: Mini Rodini. Not only are Beyond Tot’s clothes stylish and good quality, they are also lower priced and more responsible environmentally.


Sourced from the world’s most trend setting cities for children aged 0-12 Beyond Tot’s clothes and accessories are 30-40% cheaper than their original price – a treasure trove for mums who want to buy well and who have an eye for style.


Sustainability is an essential ingredient for Beyond Tot. Not only are giving life to past seasons clothing that has been warehoused; they are working with charities all over the world to distribute the outgrown clothing. Many of Beyond Tot’s brands run their own sustainability programmes and are made from natural and organic materials.


Beyond Tot’s founder are two style savvy mothers who met while studying at the Istituto Marangoni Institute of Fashion and Design whose famous alumni includes: Franco

Moschino, Domenico Dolce and Alessandra Facchinetti (Creative Director Valentino). Both went on to forge careers in fashion management and international studies also working at London Fashion Week for many years. Yana Eiseler and Anita Emmett will share the brands they have discovered in the most fashionable cities and counties around the world from the smart, simple, design led clothes from Italy and France to the cool Nordic style of Denmark and Scandinavia. Beyond Tot will offer parents well-designed, organic and natural fabrics at reduced cost and with a sustainable ethos in mind.

Says Yana Eiseler, Founder Beyond Tot: “We noticed our favourite brands still had past seasons’ stock they needed to sell but no budget or place to market them because they need to showcase their new collections. We can promote them at a good price – with a saving of at least 30% off and up to 50% in some cases.”

Says Anita Emmett, Founder, Beyond Tot: “We want to showcase super cool children’s clothes that we love and a website that makes for a really pleasurable shopping experience, while offering you a personal service”.


Beyond Tot’s brands include: XTI (boots and shoes), Mini Rodini (Scandinavia’s fastest growing children’s wear brand), Sons + Daughters eyewear, Minimus (kids clothing), Kids on the moon (kids clothing), Huggee (Portuguese kids clothing), Gaedner and the Gang (Swedish kids clothing), Coccode (Italian new-born clothing and accessories), Bonnie Mob (kids clothing), Bonheur (French everyday fashion), Bloomingville (Danish interiors) and Sproet and Sprout (Dutch unisex clothes).


Beyond Tot can be found at: and on Instagram. Beyond Tot are currently shipping to UK, EU and US.