Mum & Baby Essentials

If you’re flailing around in baby kit madness – take a look below at some of our favourites when it comes to mother & baby essentials.


At KeriKit they understand the mums live multiple lives, which is why KeriKit bags transform to match you at any moment whether you are being mum, working or enjoying precious me-time. Effortless organisation and genius details keep you effortlessly organised and ultra-stylish throughout your busy day. Founded by working Mum and handbag designer Keri Jamieson in 2015, KeriKit bags are both luxurious and practical. But be warned once you have used a KeriKit, no other bag will compare.

“I design Kerikit bags with women like me in mind: always moving, with a kid or two in tow, constantly switching between working, being a mum, and just being me. A bag isn’t just an accessory, it needs to fit in with who you are, where you are going and be able to adapt just as often as we need to. My designs do just that, empowering you to take on the world in style”

Keri created KeriKit when she struggled to find the perfect bag during both her pregnancies as she wanted a versatile bag that could be used for all of motherhood and beyond, so with 25 years experience as a handbag designer she knew she was the right person to create the solution – so she did.


It’s not just a fashion statement, it’s a lifestyle choice”

Eotton, is a new brand that has just launched in UK. Minimalist design and luxurious fabrics are what make Eotton different. Not only will the clothes last, they are also ultra-soft and comfortable. They will nurture your baby and toddler from birth up to pre-school.Their core value is “Only the best for your baby”. All clothes and toys are produced to the Global Organic Textile Standard (GOTS) and Oeko-tex 100 standard. Tested in Japan, Eotton clothes are confirmed to follow the highest standards of purity and sustainability of production.The Classic collection is made only of undyed cotton using the cotton colour itself as it appears in nature. It ranges from natural white to light brown. Other collections sometimes include a touch of organic water based dyes. There are no harmful dyes or bleach used in production. You can be confident that our products are safe for your children. Watch out for their first first shop to open in UK and Europe. Use 10% discount code till end of March : Kensington10


Frugi has a story to tell and a mission to accomplish – to show that superb design, excellent ethics and passionate people can help change the world. Frugi only uses GOTS certified organic cotton grown by trusted farmers, which means their clothes are manufactured without using pesticides or harsh chemicals resulting in super soft, perfect essentials for little one’s delicate skin. Choosing organic helps protect the planet and everyone living on it by emitting 46% less greenhouse gases than conventional cotton. In addition, every year Frugi donates 1% of turnover to charity through their Little Clothes BIG Change project.
The new Spring collection takes inspiration from the Japanese concept of Ikigai, meaning ‘a reason for being.’ For baby, the My First Frugi collection of organic body suits, scrumptious muslin swaddles, baby grows, sleep bags, are beautifully soft and ideal for new-borns to 24-months. For Mum, Frugi’s new range of organic maternity wear is designed for fashion and functionality to keep mums feeling fabulous during and after pregnancy. Frugi offers all new customers a free organic cotton tote on orders over £30 until March 31 2020. Use code KENSINGTONTOTE at check out.

Owa Yurika

A London-based childrenswear brand, designed by a mother-daughter team and inspired by their native Japanese culture. Unique, timeless clothes designed to inspire confidence and freedom of expression. Making sure each piece is always comfortable and fun, while striving to cultivate the next generations’ appreciation for slow fashion – the ethos behind Owa Yurika is to teach the next generation to prioritise quality in all things. With well-made clothes they’ll cherish, the founders hope they’ll do just that.


Cribstar is a London based independent clothing and accessories brand established in October 2015. Our mission is to create simple yet stylish apparel for babies and kids up to 10 years old, good quality comfortable clothes which make your little ones stand out from the crowd.

We take great pride in our ethical approach to the manufacturing of our items and go the extra mile to make sure that things are being done the right way and no corners being cut.

All our clothing items are made from the highest quality Oeko-Tex 100 certified fabrics.  This means the fabrics are tested from yarn to finished fabric so you can be sure they are perfectly safe for delicate skin and contain no nasties.

Stitching is all done by a family business in Poland where everyone is paid a fair wage, has great working conditions and most importantly has job security.  100% sweatshop free.

Angels Face

Cutest mother and baby collection including the most adorable tutus, tops and accessories. “An Angel’s Face girl is bold, individual and independent, she knows what she wants to wear and how she wants to wear it”



Ethically committed concept store.How do you change your lifestyle if you are not a born eco-warrior? That’s the challenge that two working mums of 3 each decided to take on.

They launched an ethically committed concept store around the idea that eco-friendly can also rhyme with pleasure, sexy, trendy and above all Happy Families!

Nano Bébé

A great baby shower gift, this Starter Set from nanobébé provides a complete set for new mums.

Redefining the baby bottle, the breastmilk storage bottles from nanobébé are designed with both parents and baby in mind. The clever shape makes it easy to hold (even with small hands) and allows for quicker warming times. The bottles also are great for travel due to their easy stack function.

The Modern Nursery 

The Modern Nursery carefully curates global brands from all over the world including the best in contemporary Furniture, Decor, Toys, Accessories, Changing Bags and even Pregnancy Pillows!

Nessa Organics 

Both balms are 100% plant-based, rich in antibacterial and anti-inflammatory properties, and are expertly formulated to instantly hydrate, soothe and renew skin texture, accelerating skin recovery.


Multi brand outlet store for babies and children.

Poco Nido 

Much loved British brand Poco Nido, is thrilled to unveil its SS20 Printed Mini Shoe collection. Introducing a truly whimsical range of shoes for little feet, bursting with colour and pattern! With designs ranging from vibrant Sunflowers to quirky Pool Floats, little toes are sure to ready for spring and summer adventures in the bare-foot friendly designs. Available in sizes UK 1- 8, the gorgeous designs feature the brand’s unique pull on-stay on technology, alongside the barefoot friendly, grippy suede soles which ensure ultimate comfort and support as little ones take their all-important first steps.

Kit & Kin 

Kit & Kin was created in 2017 by Emma Bunton (Spice Girl, TV and radio presenter and UNICEF ambassador) and Christopher Money (Director of Product Development), who brought over 15 years’ experience working in the mother and baby industry for some of the world’s leading brands.

As parents themselves, Emma and Chris struggled to find products which didn’t irritate their children’s skin and were inspired to develop a natural, gentle and sustainable alternative for families – and from this Kit & Kin was born.

Children Salon 

Children Salon sells over 270 brands – each one carefully chosen by their team of buyers. Every season, they always find the most beautiful, exciting new designers to offer.

Their selection ranges from the most prestigious designers – such as Burberry, Dior, Gucci, Fendi and Roberto Cavalli – to small, up-and-coming brands.

The Children Salon buying team have over 70 years combined experience in childrenswear, and they are renowned for their mastery in selecting the very best products and brands. Every season, they travel the world to make sure the brand has the very best available.

A London-based childrenswear brand, designed by a mother-daughter team and inspired by their native Japanese culture. Unique, timeless clothes designed to inspire confidence and freedom of expression. Making sure each piece is always comfortable and fun, while striving to cultivate the next generations’ appreciation for slow fashion – the ethos behind Owa Yurika is to teach the next generation to prioritise quality in all things. With well-made clothes they’ll cherish, the founders hope they’ll do just that.



Lansinoh HPA Lanolin Nipple Cream has been specifically developed to help soothe and protect sore, cracked nipples in breastfeeding mothers. Lansinoh HPA® Lanolin is the safest, purest nipple cream and completely hypoallergenic. It is the only lanolin product to have received the British Allergy Foundation Seal of Approval.



Snooze Shade

This mum-invented pram sun shade and portable blackout blind fits all single prams, carrycots and pushchairs. Recommended by baby sleep experts worldwide and winner of 70+ awards – you and your baby are in safe hands.

Babies who sleep in the day sleep better at night. Use SnoozeShade from birth as a pram sunshade and baby sleep aid. Better than a muslin it removes distractions and keep baby’s naps on track while you get out of the house. It’s also approved by the Melanoma International Foundation, our buggy sunshade and sun cover blocks 99% of the sun’s UV rays (UPF50+). When baby is awake use as a canopy to block overhead sun (more effective than an umbrella)


Trotters was the first store dedicated solely to children. Catering from top to toe, and offering a fantastic range of clothes, shoes, books and toys, the store also boasts a magnificent hairdressing department with a giant fish tank. It truly is a one-stop shop and there is always a buzzing atmosphere. Shoes are always professionally fitted aboard the famous in-store Trotters Plane or Train.

Originally concentrating on the 0-8 age group, customer demand has led Trotters to increase this to 0-12 years. New ranges are introduced all the time as Trotters sources the best from all over the world. All of the clothing is exclusive to Trotters and you won’t find it anywhere else.

Bizzi Growin Pod Bag

About to launch in the stylish new teal colour option, Bizzi Growin is thrilled to unveil a truly unique changing bag, the 2 in 1 Pod Bag, an innovative changing bag (and changing mat), that seamlessly converts into a travel crib. The practical and lightweight bag cleverly adapts to support parents on the go – keeping every little pea happy in its pod! The Pod Bag’s clever functionality enables parents to carry less, whilst combining two essential products for families during travel and days out. In a few simple steps, the Pod Bag transforms from a useful changing bag to a handy travel crib in less than a minute. Furthermore, the ingenious product even doubles up as a removable changing mat, ideal for nappy changes on the go when little ones have outgrown the crib function.