Finding care for a loved one can be one of the most difficult decisions to make, which often comes in a time of crisis and is always packed with emotion. Our expert team at Loveday completely understands the enormity and complexity of the decisions that families face, in fact, it was this very situation that inspired Laurence Geller, CBE to set up Loveday, a care home provider dedicated to living well with dementia, and unlike any other.
“Sadly, both of my parents died of dementia six years apart,” says Laurence. “Whilst looking for care solutions, I couldn’t find anything that offered both outstanding care and hospitality in the same setting – I always came across the same stumbling block of having to choose between the two. I couldn’t understand why there wasn’t a five star, hotel-style operation in the care world.
 “I decided to change that. As a lifetime hotelier I knew about hospitality, and had become equipped with a good understanding of the care world, I felt it was time to address the gap and create the very best in care, services, hospitality and experiences and improve the lives of our members and their loved ones. Thus, Loveday was born.”
Loveday is a luxury, boutique care brand that enables people to live their best lives. Whether moving into a luxury residence, joining the Day Club, seeking short term respite or enlisting the home care services, Loveday proudly offers a diverse range of outstanding care solutions to meet the needs of the esteemed Members.
“After everything our Members have contributed to society, it’s an honour to give back with a variety of care solutions, at a time they need and deserve it most,” says Laurence.
Introducing Loveday Kensington
Loveday’s latest launch is a brand new luxury care home in the heart of Kensington, offering an inimitable blend of the highest levels of comfort, care and uncompromising services which are designed to optimise the health and happiness of each Member.
Directly opposite Kensington Square, just a stone’s throw away from the glamour of Kensington High Street, through a discreetly located Grade-II listed archway sits the recently opened and magnificent Loveday Kensington.
Loveday has been described by its Members and their loved ones as “The Ritz of the care world.” It is sophisticated and elegant, incorporating cutting-edge technology and best care innovations – it is far more than just a beautiful, luxurious care home.
Loveday Kensington is more like a new five star hotel, with restaurant, spa, concierge services and art collection.
It has 40 beautifully-appointed private suites, designed to the highest specification and in line with the latest research in dementia and ergonomic design. The residence is designed to not only provide the safest possible living environment, but to also create a delightful setting where Members thrive.
The property maximises natural light, which has proven benefits for those living with dementia, and the tonal contrast of the interior colours provides a better awareness of surroundings, easing and aiding both movement and positioning whilst walking. Blending classical, mid-century and contemporary styling, the property is bathed in a warm colour palette, combined with natural light throughout to enhance and complement its luxurious fabrics and textiles and glowing, custom-designed American walnut furniture.
The home features an 80-cover restaurant and bar, beautiful library and cinema room, a hair and beauty salon, a treatment suite complete with accessible jacuzzi bath and massage soothing recliner, and an activities and games room to cater for the extensive programme of innovative activities. Members can expect trips to galleries, the opera and sporting matches as well as art workshop, musical programmes, dynamic dancing and much more as part of their Extraordinary Days programme.
The spectacular roof-top terrace café overlooking the square garden invites members to enjoy day-long dining, socialising and relaxation on long, balmy summer evenings.
All of this makes members feel like they are experiencing a luxurious getaway.
For those not ready to make the move into a care home but require additional support, The Loveday Club recreates the select ambience and comforts of the exclusive private clubs Members have frequented over the years, guaranteeing a happy blend of enjoyable and specially-designed stimulating activities, fine dining and first-class hospitality in beautifully-crafted surroundings on daily basis.
Loveday Kensington is the second residence from Loveday & Co with another two openings scheduled this spring/summer, including Loveday Notting Hill which is due to welcome its first Members in May.
For more information or to book or tour or discuss individual needs, please visit: https://www.lovedayandco.com/ or phone 033 3060 2708.
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