Breastfeeding in London

#FreeTheFeed promotes a non-judgmental approach to feeding

Article from Adweek

If you were walking around the Shoreditch area of London, you may have seen a giant inflatable boob with a very prominent nipple sitting on top of a building.

Part of the  Mother Projects initiative is to help women who might feel embarrassed or judged while feeding their babies in public. 

The project is “a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” according to the agency’s post.

We love what Motherlondon had to say about this.

It’s hard to believe that in 2017 UK mothers still feel watched and judged when feeding in public, by bottle or breast.
This was our Mother’s Day project. A celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.